The daily life of a Sports Information Director (or SID as
we’re more commonly referred to), can frequently be described
as boring or dull, but being the SID at Lees-McRae College is
definitely anything but dull.
Sitting in the front office of the Williams Physical Education
Complex, or the “fish bowl” as it’s called in the
athletic department, it often proves difficult to accomplish the
day’s necessary tasks when faced with regular visits from
student-athletes, members of the community, and other staff. Yet it
is those sometimes all-to-welcome interruptions which make the job
that much more enjoyable.
For within the daily grind of seemingly endless press releases,
updates to the website, pictures to edit, and other assorted
responsibilities, we often forget the true reason and purpose
behind the SID’s devotion to our profession: the young men
and women who fill our lives with laughter and pride on a daily
It is the student-athletes and the coaches we work with each day
that keep us going, providing a constant reminder of the rewards
that come as a result of hard work, determination, and an
insatiable passion for the game they play.
I know for myself that this is truly the most rewarding part of
the job – watching these young men and women grow and achieve
such great heights over the course of their four years (and
sometimes an extra one or two) at this wonderful school. It fills
me with such pride to witness our student-athletes push themselves
to heights and achievements well beyond what they ever thought
possible when they first set foot on campus.
This is what truly makes the long days and many thankless tasks
worth it – seeing the smiles on the student-athletes’
faces when they receive their awards, and begin to realize just how
much they are capable of. These special young men and women
continue to inspire me on a daily basis to always push myself to be
better, and for that, I am truly grateful.