BANNER ELK, N.C. - The Lees-McRae College athletic department recently announced that it has entered into a five-year partnership with Nike through BSN SPORTS. The agreement, which will commence on July 1st, 2019 is part of BSN SPORTS Collegiate Select program, which aims to make BSN SPORTS a one-stop provider for all collegiate athletic, intramural, club and staff apparel and equipment to all D1, DII, D3, NJCAA and NAIA schools.
"I'm excited about this partnership with Nike and BSN as we have witnessed the growth in school pride, appearance of our teams and increased brand awareness of the Bobcats throughout various communities," said Vice President for Athletics and Club Sports Craig McPhail.
The agreement includes numerous incentives in the form of discounts and rewards along with incentives for on-field achievements and additional marketing and promotional opportunities.
"This deal doubles our previous agreement with opportunities for us to continue to market Wily (mascot) in ways to further our market presence," said McPhail. "Additional signage around our athletic complex, banners, rugs and other promotional pieces will help make our alumni, current students and prospective students feel a part of Lees-McRae immediately upon their arrival to Banner Elk."
Bill Stote, BSN 's Collegiate Select Senior Vice President added, "This agreement with Lees-McRae affirms our highest aspirations for BSN's Collegiate Select program: delivering elite, customized products and services to our college customers. We are excited to partner with the Bobcats to elevate the performance and impact of their top-notch and growing athletic program."
BSN SPORTS Collegiate Select will partner with the company's key vendors to provide apparel and equipment to colleges and universities across the country.
About Nike, Inc.
NIKE, Inc., based near Beaverton, Oregon, is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly owned NIKE, Inc. subsidiaries include Converse Inc., which designs, markets and distributes athletic lifestyle footwear, apparel and accessories; and Hurley International LLC, which designs, markets and distributes surf and youth lifestyle footwear, apparel and accessories.
ABOUT BSN SPORTS
BSN SPORTS is the leading marketer, manufacturer and distributor of sporting goods apparel and equipment. A division of Varsity Brands, BSN SPORTS markets and distributes its products to over 100,000 institutional and team sports customers in colleges and universities, middle and high schools, and recreational programs throughout the United States via catalog, e-commerce, and direct sales. Focused on providing game changing solutions through local partnerships, multi-brand selection and one-stop shopping for equipment and uniforms, BSN SPORTS' more than 2,000 employees have been helping elevate participation in team sports since 1972. For more information about BSN SPORTS please visit www.bsnsports.com.
About Lees-McRae College Athletics
Located in Banner Elk, N.C., Lees-McRae College offers 21 varsity sports with 19 of them competing in Conference Carolinas at the NCAA Division II level. Lees-McRae also sponsors a Division I cycling team that competes in USA Cycling, along with four club sports.